The Consumers Advocacy for Brand Excellence Institute through the CONSUMERS BRAND EXCELLENCE AWARDS takes the lead in providing awareness to consumers the top and excelling brands in the country recognizing companies who have set the bar of excellence a notch higher than its competitors.

CBEA believes in MERITOCRACY WHERE EXCELLENCE IS REWARDED.
CBEA is a joint undertaking of the Consumers Advocacy for Brand Excellence Institute. The National Consumers Awareness Society and Benchmark Magazine.

Committed to the values of integrity, trust, respect, teamwork, service excellence and genuine concern for consumers and business players. The organization does not stop in promoting excelling companies through recognition, more so it encourages continuous improvement through high impact learning and leadership activities.

A movement which stand firm on consumer welfare issues but likewise reports back to consumers the achievements of the business sector, the government, and also of excelling individuals who have made an impact in our society believing that real change is achieved through transformed individuals becoming dedicated students, better employees, competent professionals, and businessmen with social responsibilities.